Strategic advisory focused on practical outcomes. For companies facing specific commercial challenges that need expert guidance.
Revenue strategy work at Prime is built around practical outcomes, not slide decks that sit on a shelf. Every engagement starts with a deep understanding of your business — your market, your customers, your team, and your commercial reality — and produces a clear, actionable plan that your team can execute.
Whether you are entering a new market, restructuring your commercial model, or preparing for investment, the work is tailored to your specific situation. There are no off-the-shelf frameworks or generic playbooks. The strategy is built around what will actually work for your business, your stage, and your ambitions.
The output is not just a document — it is a working plan with clear priorities, defined metrics, and a realistic timeline. Where needed, ongoing advisory support ensures the strategy translates into execution. The goal is always commercial impact, not intellectual exercise.
Entering new markets or geographies and need a clear go-to-market strategy that accounts for competitive dynamics, pricing, positioning, and channel approach. Get it right from the start rather than learning expensive lessons.
Restructuring revenue models or commercial operations to improve predictability, margins, or scalability. Whether transitioning to subscription, optimising pricing, or redesigning the sales process, the work is grounded in commercial reality.
Preparing for investment rounds, acquisitions, or exits where a credible commercial strategy and revenue narrative are essential. Investors want to see a clear path to growth — this work builds that story with substance behind it.
Typically 4-8 weeks depending on scope. Some focused engagements — such as pricing strategy or competitive positioning — can be completed in 2-3 weeks. Broader go-to-market or commercial transformation work usually requires the full 8 weeks to do properly.
Yes. Many strategy engagements evolve into ongoing advisory relationships where we support implementation, track progress against the plan, and adjust as the market responds. Strategy without execution is just theory — and that is not how we work.
Primarily technology companies — SaaS, telematics, connected mobility, and data platforms. The common thread is B2B companies with complex sales cycles where commercial strategy directly impacts growth trajectory. If your business sells to other businesses, the frameworks and experience are highly transferable.
Yes, particularly those with initial traction who need to formalise their commercial approach. Early-stage companies often benefit most from strategic guidance because the decisions made now — around pricing, positioning, and sales process — set the foundation for everything that follows.
Strategic advice, fractional leadership, or coaching. First step is a conversation.