Developing founders, sales leaders, and emerging executives to lead high-performing teams with confidence and clarity.
Leadership coaching at Prime is built for people in commercial roles who are navigating the transition from individual contributor to leader — or from leader to executive. It is practical, direct, and rooted in real-world experience of building and leading sales and revenue teams.
The coaching focuses on the challenges that commercial leaders actually face: managing underperformance, building accountability without micromanagement, making strategic decisions under pressure, and developing a leadership style that earns trust and drives results. This is not generic leadership training — it is tailored to your role, your team, and your specific challenges.
Sessions are structured but flexible, typically running fortnightly. Between sessions, there is ongoing support for the real-time decisions and situations that arise. The goal is sustainable development — building the skills, habits, and confidence that compound over time and make you a stronger leader in every role you hold.
Founders who are leading commercial teams for the first time and need to develop the skills to manage, motivate, and hold people accountable. The transition from building product to building a team is one of the hardest shifts in a founder's journey.
Sales managers and directors who have been promoted based on individual performance and now need to lead teams effectively. The skills that make a great salesperson are different from those that make a great sales leader — coaching bridges that gap.
High-potential leaders being groomed for VP or C-level roles who need to develop strategic thinking, executive presence, and the ability to influence across the organisation. Preparing for the next level before you get there.
Coaching engagements typically run for 6 months with fortnightly sessions of 60-90 minutes. Between sessions, you have access to support via email or message for real-time challenges. Each engagement begins with a diagnostic conversation to identify priorities and set clear development goals.
Both are available. One-on-one coaching is the most common format and allows for deep, personalised development. Team coaching is effective for leadership teams that need to improve how they work together, make decisions, and hold each other accountable. The right format depends on your goals.
This coaching is delivered by someone who has built and led commercial teams — not by a career coach or therapist. The advice is grounded in real experience of the challenges you face: hitting revenue targets, managing pipelines, developing salespeople, and navigating the politics of growing organisations. It is practical, direct, and commercially focused.
Absolutely. Coaching often complements a Fractional CRO or Revenue Strategy engagement. For example, a founder receiving coaching while a Fractional CRO builds the commercial operation creates a powerful combination — the business gets immediate commercial leadership while the founder develops the skills to eventually take the reins.
Strategic advice, fractional leadership, or coaching. First step is a conversation.