Senior commercial leadership on a part-time basis. For companies where revenue growth has become inconsistent or sales teams need structure.
A Fractional CRO brings senior commercial leadership to your business without the cost or commitment of a full-time hire. This is not advisory work delivered from the outside — it is hands-on leadership embedded within your team, driving revenue strategy and execution on a day-to-day basis.
Most companies reach a point where the founder or CEO can no longer manage commercial operations alone. Sales processes are informal, forecasting is unreliable, and growth becomes inconsistent. A Fractional CRO steps in to bring structure, accountability, and strategic direction to the entire revenue function — from pipeline management to team development to board reporting.
The engagement is designed to build a commercial organisation that can operate independently. The goal is not dependency — it is to create the systems, processes, and leadership capability that allow your revenue engine to scale predictably, whether that means hiring a full-time CRO eventually or developing internal leaders to take the reins.
Post-seed or Series A companies that have found product-market fit and now need experienced commercial leadership to build a repeatable sales motion and hit growth targets set by investors.
Companies in the growth phase that have outgrown their initial sales approach. Revenue is coming in but it is inconsistent, processes are informal, and the team needs structure and strategic direction.
Private equity portfolio companies where commercial performance needs to accelerate. Often following acquisition, these businesses need rapid assessment and restructuring of the revenue function to deliver on investment theses.
Engagements are typically 2-3 days per week, embedded within your team. The first phase focuses on understanding your current commercial operation, then we move quickly into defining strategy and building the structure needed for growth. Most engagements run 6-12 months.
Typically companies with 20-200 employees that have achieved product-market fit but need experienced commercial leadership to build a scalable revenue engine. This includes funded startups, scale-ups, and PE-backed businesses.
A Fractional CRO is embedded in your team as a leader, not an advisor. They attend your leadership meetings, manage your sales team, and are accountable for revenue outcomes — not just recommendations.
Fractional CRO engagements are typically priced on a monthly retainer based on the number of days per week. This is significantly less than a full-time CRO hire while delivering the same strategic leadership.
Strategic advice, fractional leadership, or coaching. First step is a conversation.